The Marketing War Game

One of the most common and exciting applications that we provide is the Marketing War game. This is usually targeted to Product Managers, Marketing Managers and Marketing Directors. The simulation involves realistic scenarios in which the players (for example) Product Managers are given a product (or a number of products) along with information on the market place, customers and competitors. They are also given promotional budgets and human resources. Based on the scenario players must decide strategy, product positioning, create promotional campaigns and fight for required resources.

The games are typically played during two-day workshops each quarter over a one-year period.

The players' Managers and even the General Manager receive regular feedback on their staffs' performance. This feedback proves invaluable for performance coaching activities as well as for determining  training and development needs, especially where the Company is planning new product launches and needs to make decisions about who the best person is to manage the portfolio.

Marketing war games may be played internally amongst company staff, or across a number of companies within an industry.

Whilst training programs, workshops and tertiary courses such as MBAs provide participants with theoretical insights and knowledge, marketing war games provide participants with highly realistic scenarios and hands-on experience that builds marketing muscle. This in turn provides you with the competitive advantage that you are continually striving for.